Indian fashion is in its main character era, and these homegrown DTC brands are the ones behind the glow-up. From oversized tees to sneakers that scream iconic, these labels are redefining streetwear and making sure your fits stay ahead of the game. Ready to upgrade your wardrobe? Let’s jump in:
1. YorkNava 🎶 – The Music Lover’s Closet
Oversized tees? Check. Graphics inspired by bands like Coldplay? Double-check. YorkNava knows how to turn your music taste into a fashion statement. It’s like walking around in your favorite playlist.
2. CHNKS 👟 – Sneakers That Steal the Show
Who says India doesn’t do sneakers right? CHNKS is flipping the script with kicks that are edgy, unconventional, and insanely comfy. Perfect for sneakerheads who live to flex.
3. WalaWali 🏙️ – Urban Vibes, Always
Streetwear that speaks to the fashion-forward crowd. WalaWali is all about premium tees, hoodies, and accessories that blend seamlessly into your everyday looks.
4. Bad and Boujee 💋 – Bold, Boujee, and Beautiful
This brand is all about turning heads. With trendy apparel and accessories, Band and Boujee cater to those who don’t just follow trends—they set them.
5. Night Gang Store 🌃 – The After-Dark Edit
Heavyweight tees, hoodies, and vests designed for urban culture enthusiasts. Night Gang Store brings the perfect mix of comfort and street cred to your wardrobe.
6. 5Feet11 🕺 – Fashion for All
Affordable, stylish, and oh-so-comfy. 5Feet11 is proof that good style doesn’t have to break the bank. From shirts to co-ord sets, they’ve got it all.
7. Six by Eleven 🍣 – Oversized Tees, Big Vibes
Their quirky prints like Sushi Gang and Christmas (Puff Print) are a must-have for anyone who loves oversized fashion with a twist.
8. House of Brahma 🌀 – Where Fashion Meets Concept
With collections like Inner Odyssey and EKAM, this brand brings deep vibes to streetwear. Think conceptual, minimal, and effortlessly cool.
9. Instinct First 🚀 – Unisex Coolness
From SENSE 2.0 to Formula First, this unisex streetwear brand knows how to keep it contemporary while making a statement.
Why They’re Worth the Hype
India’s homegrown DTC scene is thriving, and these brands are leading the charge. They’re bringing unique designs, global aesthetics, and desi roots together in a way that feels authentic and fresh.
So, which brand’s vibe matches yours? Time to hit add to cart and let your style do the talking.
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