Spotify’s new ad campaign is here, and it’s the vibe check of the season. With Bollywood OG Jackie Shroff, millennial sweetheart Ananya Panday, and our favorite social media chaos twins Orry and Uorfi Javed, these ads have us hooked like our most-played playlist. But the real MVP? Supari Studios. These legends have executed the campaign so brilliantly that we’re fully tuned in (and not just because we’re avoiding ads on YouTube Premium).
Ad 1: Jackie + Ananya = Wrapped Roast Battle
Let’s set the scene: Jackie Shroff, aka apna Bhidu, is casually impersonating Ananya Panday, and she’s throwing it right back with her best Jackie impression. The topic? Their Spotify Wrapped playlists. Jackie, the OG, is clearly unimpressed with Ananya’s bops, and she’s roasting his taste right back. It’s funny, it’s playful, and it nails the Wrapped vibe perfectly—personal, fun, and 100% share-worthy.
🎵 Takeaway: Even Bollywood legends and Gen Z stars aren’t immune to the Wrapped hype. Spotify knows how to make music stats personal and hilarious.
Ad 2: Orry + Uorfi = Spotify’s Chaotic Poster Children
Orry and Uorfi Javed are back at it, bringing their signature unhinged energy to this ad. It’s less about the dialogue (because honestly, who listens when Uorfi is serving looks?) and more about the vibe—Spotify is the ultimate partner for every mood, every moment, and every OTT personality.
🎵 Takeaway: If Spotify can match Uorfi’s unpredictability and Orry’s cool chaos, your playlist of sad girl bangers and gym anthems is in safe hands.
Why This Campaign Slaps Like a Drop at a Rave
1. Execution Goals: Shoutout to Supari Studios for making this campaign so seamless, fresh, and watchable. It’s crisp, it’s fun, and it’s got the right balance of humor and hype.
2. Wrapped = Cultural Moment: Spotify Wrapped is basically a global holiday now, and this ad taps into that excitement perfectly. Who doesn’t want to flex their listening stats?
3. Star Power: Jackie Shroff bringing bhidu energy, Ananya being all Gen Z, and Orry + Uorfi giving us TikTok-worthy chaos? Chef’s kiss.
4. Big Relatability Energy: Whether you’re bingeing one song on loop or judging your friend’s taste, Spotify gets us all.
Final Jam
Spotify and Supari Studios have nailed this campaign, making it fun, quirky, and oh-so-watchable. Whether it’s Jackie and Ananya roasting each other over playlists or Orry and Uorfi reminding us why Spotify is everyone’s vibe match, these ads are a whole mood.
So, are you ready to dive into your Wrapped? Or are you too busy hiding your guilty pleasure tracks? Either way, Spotify’s got your back (and your bangers). 🎶
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