Simpl’s Low-Budget, High-Impact Bollywood Campaign is Winning B2B Marketing

B2B marketing and Bollywood-style storytelling—not exactly a match made in heaven, right? But Simpl, the buy-now-pay-later (BNPL) platform, just pulled off something no one saw coming: a full-blown Bollywood-inspired B2B campaign that’s hilarious, hard-hitting, and driving real business impact.

While traditional B2B marketing is all about data, analytics, and whitepapers no one actually reads, Simpl went the other way—tapping into nostalgia, humor, and iconic cult film references to explain why businesses should integrate their Pay in 3 feature. The result? A cost-effective, high-impact campaign that’s already bringing in big brands and major e-commerce players—all while being produced in-house at just 1/10th of ad agency costs.

Bollywood Meets B2B Marketing

If you’re a Bollywood buff, you know the power of iconic dialogues—and Simpl used them to make a point that every merchant understands. Their latest campaign recreates legendary scenes from Gangs of Wasseypur and Sholay, but with a marketing spin.

1. The Brands of Wasseypur

Remember Ramadhir Singh’s classic monologue in Gangs of Wasseypur about watching Hindi cinema for 50 years? Well, in Simpl’s version, he’s a business guru schooling his son JP Singh on why traditional ad spending doesn’t work anymore.

JP wants to burn money on a Valentine’s Day discount campaign, but Ramadhir shuts him down with a reality check:

“Tumse na ho payega.”

The message? Stop wasting money on discounts—use Simpl instead.

2. Gabbar Belts & Co.

Gabbar Singh, the OG brand strategist, runs a customer conversion report:

Gabbar: “Kitne visitors the?”

Kaalia: “Sardar, 2 million.”

Gabbar: “Kitne conversions?”

Kaalia (hesitant): “Sir, bas 2.”

Gabbar loses it—until Samba informs him that a competitor using Simpl’s Pay in 3 feature got 50,000 conversions. Enter the ultimate punchline:

“Beta, kharid le, kyunki abhi sirf one-third dena hai.”

And just like that, Simpl made a finance feature sound like a blockbuster moment.

From Concept to Viral Sensation—All In-House

The magic of this campaign? It was done entirely in-house.

• 6 ad films, 3 already live.

• Shot in 1 day after just 3 weeks of prep.

• Company employees as actors (with only 2 professionals for key roles).

• Launched on LinkedIn, amplified through influencer collaborations.

• 1/10th to 1/8th the cost of hiring an agency.

This wasn’t just a fun experiment—it’s driving real business impact. A million-dollar brand that had been on the fence about Simpl immediately integrated after watching the campaign. Another major e-commerce player reached out to the founder directly.

Why This Works: The Power of Emotional Storytelling in B2B

B2B marketing often struggles with one major problem—it’s too focused on numbers and not enough on human connection. Shivam Kumar Dang, Simpl’s head of startup ecosystem & B2B/product marketing, put it best:

“Most B2B marketing lacks emotional appeal. Bollywood cuts across demographics, evokes nostalgia, and makes our message more relatable. The goal was to engage merchants emotionally while addressing their business challenges.”

And it worked. The campaign has already hit 300,000 LinkedIn impressions—and counting.

The Future of B2B Marketing? A Lot More Fun

Simpl’s Bollywood playbook just proved a major point: B2B marketing doesn’t have to be boring. Humor, nostalgia, and cultural relevance can make complex financial products feel simple and accessible.

With 26,000 merchant partners (including Zomato, Swiggy, Blinkit, MakeMyTrip, and ixigo), Simpl is showing that the future of B2B marketing isn’t just data-driven—it’s story-driven.

And if a Gabbar Singh sales pitch can make brands sign up, we’re here for it.