Kriti Sanon x Dreame: Making Smart Home Appliances Cool Again

When you think of celebrity endorsements, you often imagine luxe perfumes, designer bags, or maybe a fancy shampoo. But a vacuum cleaner? That’s new—and that’s why it works.

Dreame Technology, a fast-rising smart home appliance brand, has officially entered the Indian market with a bold move—naming Kriti Sanon as its first Indian brand ambassador. With offerings across home cleaning and personal care appliances, the brand is targeting the tech-first, convenience-seeking Indian consumer. And Kriti? She's the perfect poster child.

Why Kriti Makes Sense

Kriti Sanon is not your usual Bollywood endorsement machine. She’s carved a niche for herself as the girl-next-door with glam, brains, and ambition. Her public image is one of independence, tech-friendliness, and relentless hustle. In a market where traditional home appliance ads often skew boring or overly domestic, Kriti brings youth appeal and modern relevance to the category.

Her own words sum it up: “My lifestyle is fast-paced, and having smart solutions that take care of everyday tasks makes all the difference.” This is exactly the emotional trigger Dreame is tapping into—selling convenience, not just cleaning.

What Dreame Is Really Selling

This isn’t just about vacuums. It’s about redefining what home appliances mean to a new generation. Dreame’s positioning is smart: appeal to a young India that values efficiency, tech integration, and aesthetic design. In a sense, they’re making cleaning aspirational.

And with India's growing inclination toward automated smart homes, Kriti Sanon's involvement is strategic. It’s influencer marketing with a functional twist. It’s not about looking pretty in a kitchen—it’s about taking control of your lifestyle.

The Bigger Picture

India is a high-growth market for appliances, especially post-COVID, as homes became the center of everything—work, play, rest. Smart devices are no longer luxuries; they’re necessities. Dreame is betting big on this shift.

And with Kriti on board, they’re making sure they’re not just in Indian homes—they’re in Indian hearts.