Knorr India x Squid Game 2: The Ramen Collab We Didn’t Know We Needed

Okay, picture this: you’re watching Squid Game 2, clutching your seat as the drama unfolds, and suddenly you’re hit with a craving for… ramen? Knorr India just made that leap feel perfectly normal. They’ve dropped a marketing bombshell with their newest Korean ramen campaign, blending the adrenaline-pumping vibes of Squid Game with the irresistible slurp of a hot bowl of noodles.

Let’s break this down, Gen Z style.

1. Pop Culture on Point 🎮👾

Squid Game isn’t just a show—it’s a movement. And Knorr’s marketing team? Absolute geniuses for jumping on that train. By pairing their ramen with one of the most hyped global franchises, they’ve hit us where it hurts (in the “I need this now” kind of way).

Why it slaps: Korean culture is the vibe RN. From K-pop to K-dramas, we’re all living that Hallyu wave. Knorr knows we’re obsessed and serves up a product that screams, “You wanna eat what they’re eating!”

2. Two Ads, Double Trouble 🎥

Knorr’s gone all out with not one but TWO killer ads:

• Orry’s Squid Game Banter: You’ve got social media star Orry thrown into a Squid Game setup, and it’s all about suspense with a side of humor. The twist? The stakes aren’t life or death; they’re noodles. Genius.

• Gulshan Grover as the ‘Master’ 🕶️: Bollywood’s OG ‘bad man’ steps into the spotlight, giving ramen the kind of star power it didn’t know it needed. It’s dramatic, iconic, and so Knorr.

Why it slaps: These ads bring something for everyone. Relatable Gen Z humor in one, and OG Bollywood nostalgia in the other. Talk about range!

3. Slurp, Play, Win 🥢🎮

Now, here’s where it gets even cooler: The Knorr Slurp Detection Game. Yup, slurping ramen isn’t just good manners anymore; it’s a ticket to prizes like exclusive merch, ramen freebies, and even trips to Seoul.

Why it slaps: Gamifying ramen? Genius move. It’s giving dopamine hits and instant rewards, and we’re totally here for it.

4. East Meets Desi 🌍✨

Knorr nailed that sweet spot between global and local. Sure, the ramen and Squid Game bring international flair, but adding Orry and Gulshan Grover makes it all feel relatable. It’s like they’re saying, “Ramen for everyone, from Gen Z meme lords to your mom’s favorite Bollywood fan.”

Why it slaps: It’s aspirational and approachable—what more do you want?

5. Drama + Ramen = Iconic 🍜⚡

Knorr takes food marketing to another level by giving ramen an emotional appeal. “Slurp to survive”? They’re not just selling noodles; they’re selling an experience. One bite, and you’re in the arena with the players.

Why it slaps: Every bowl of ramen now feels like an adventure, not just dinner. That’s the kind of branding we’re obsessed with.

Final Slurp 💬

Knorr India’s Squid Game 2 collab isn’t just a campaign—it’s a cultural moment. They’ve blended pop culture, humor, drama, and food in a way that feels fresh, fun, and absolutely unmissable.

So, what are you waiting for? Grab a bowl, slurp like your life depends on it, and thank Knorr for making ramen this damn cool.