The Coldplay concert in Mumbai isn't just a vibe it is the vibe. While fans are lining up for Chris Martin’s falsettos, brands lined up to sneak into the conversation like that one friend who shows up to the group dinner uninvited but still eats half the fries. Moment marketing was in full swing, and some brands got it, while others… well, let’s just say they tried.
Here’s my hot take as your Gen Z marketer-next-door with a decade of marketing wisdom and a questionable amount of coffee in my system:
1. Crompton Lighting
Tagline: “Glowing brighter than a sky full of stars.”
Look, I get it—Coldplay lyrics and lights go together like fries and ketchup. But this? Meh. It’s safe, it’s basic, and honestly, it’s giving “I copied the class topper’s homework but changed a few words.”
My Take: A cute effort, but imagine if they actually lit up the city Coldplay-style? Like, chromatic projections or actual stars vibes. Now that would’ve been a glow-up.
2. Tinder
Creative: Chat meme: “Call me Krish Martin 😎” and “Omg stop 😕.”
WhatsApp understood the assignment. It’s meme-able, shareable, and has desi humor that we love. Everyone’s group chat probably has a Krish Martin wannabe in it (if not, you are the Krish).
My Take: I loved this one, but they could’ve pushed it further—maybe a live trend featuring actual Krish Martins out there texting Coldplay lyrics? Viral gold.
3. Flipkart
Tagline: “Ordering tissues to wipe my tears while watching concert stories tonight.”
This one stabbed me right in the FOMO. It’s empathetic, funny, and painfully real for anyone scrolling Instagram while their friend is spamming stories from the pit.
My Take: Emotional, yes, but imagine if they paired it with something actionable? Like a “Coldplay Survival Kit” (snacks, tissues, and a coupon for their next sale).
4. Blinkit
Tagline: “Mumbai, it’s all yellow!”
The nod to “Yellow” is nice, but let’s be honest—this feels like the bare minimum effort. They’re riding the Coldplay wave without actually doing much with it.
My Take: Instead of just saying it’s yellow, why not deliver it? Limited-edition yellow-themed Coldplay snacks? Instant. Legendary.
5. Google
Tagline: “Haan ho rahi hai padhai 😉.”
This one’s clever! Everyone cramming Coldplay lyrics before the concert—Google saw it, laughed, and called us out in the best way.
My Take: Love it, but it’s all talk. If they showed real-time search trends during the concert, like, “How long is this intro??” or “Can Chris adopt me?” it would’ve been next-level iconic.
6. Durex
Tagline: “Foreplay: Entry available without tickets.”
Durex doing what Durex does best—being cheeky and making everyone smirk in public. It’s bold, it’s hilarious, and it’s exactly what you’d expect from them.
My Take: A banger tagline, but it ends there. A QR code for a Coldplay-inspired playlist or concert after-party ideas would’ve taken it from foreplay to the real deal.
7. Swiggy
Tagline: A rhyming curse for those who got tickets, featuring #ColdplayIndia.
Swiggy tapped into the divide between ticket-holders and us peasants scrolling concert reels. The poem was funny, but I feel like they could’ve delivered more (literally).
My Take: Imagine Coldplay-themed dishes, like a “Fix You Fries” combo or a “Paradise Pizza” deal for those vibing at home. That’s the kind of comfort we needed, Swiggy!
8. McDonald’s
Tagline: “Find the arches on your way to an adventure of a lifetime!”
McD’s mapped out outlets en route to the concert venue. Smart, but let’s be real—who’s stopping for fries when they’re running late for “Viva La Vida”?
My Take: This could’ve been fun if they offered concert-day-only Coldplay-themed meals. Like, “Yellow Sundae” or “Fix Your Hunger Combo.” Missed opportunity, McD!
Final Thoughts (aka My Opinion, Deal With It)
Moment marketing is all about riding the hype wave, and while these brands jumped in, only a few made a splash.
What Slayed:
• Relatability: They got the Coldplay feels, from FOMO to fandom.
• Humor: Memes > mediocre ads, always.
What Flopped:
• Actionability: Give us something to do—discount codes, exclusive merch, themed food. Anything!
• Longevity: Most of these campaigns are as short-lived as a concert encore.
If there’s one thing this proves, it’s that Coldplay’s power extends beyond stadiums—it even makes brands hustle harder. But hey, until brands start thinking bigger, we’ll be here, scrolling reels and crying into our snacks.
Which campaign was your fave? And what’s your Coldplay anthem? Let me know in the comments!
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