From Behind the Scenes to Center Stage: Khyati Madaan’s Not Out Moment

For over a decade, Khyati Madaan was the secret sauce behind some of Bollywood’s biggest film campaigns. From Shah Rukh Khan’s Bauua Singh turning digital maverick in Zero, to Disney’s family-first magic, she shaped stories without ever needing to be in them.

But something shifted.

In a heartfelt post that reads more like a poem than a professional announcement, Khyati let the world in on her quiet transformation. The marketer behind the movies is now stepping into her new role Film Producer and Founder of Not Out Entertainment.

And it didn’t start with a business plan. It started with a feeling.

Why This Move Matters

Khyati’s transition is not just a career pivot—it’s a cultural signal. In an industry that often rewards noise, she’s choosing nuance. “No legacy. No roadmap,” she wrote. Just years of watching, loving, breathing cinema—and now, creating it.

With Not Out Entertainment, she aims to explore the stories we stopped telling. The ones that slipped through the cracks. The characters who never got their second innings. The name itself—Not Out—is a cheeky nod to both cricket and cinema, and a declaration that the story’s far from over.

A Resume Built for Reinvention

Let’s not forget that Khyati’s marketing pedigree is no joke. She’s had stints at:

• Red Chillies Entertainment (yes, that SRK-led powerhouse),

• Disney India,

• Maddock Films,

• and even helped Knight Riders Sports go digital.

Add to that a strong foundation from IIM and NIFT, and you’ve got someone who’s mastered both the numbers and the narratives.

What to Expect from Not Out Entertainment

Authentic, heart-led, yet commercially sharp storytelling. A producer who gets the grind behind the gloss. And a brand that doesn’t scream for attention but earns it—quietly, boldly, intentionally.

As Khyati herself puts it, "The story’s not over. It’s not out. Because picture abhi baaki hai mere dost."