The much-anticipated launch of Prime Hydration and Feastables in India—backed by YouTube giants Logan Paul, KSI, and MrBeast—didn’t exactly hit the mark. With sky-high prices and a lackluster fan event, these global influencers might have realized that in India, star power alone isn’t enough.
The Price Point Shock
Fans were taken aback by the steep pricing: Feastables at ₹499 for just 60g and Prime at ₹399 for a 500ML bottle. In a market where value is essential, these prices felt not only out of reach but also disconnected from what Indian consumers expect. For many, the excitement turned into disappointment, with fans questioning if the brand truly understood the Indian market.
A Fan Event That Fell Flat
The launch event in Mumbai, hyped to be a once-in-a-lifetime fan experience, didn’t quite deliver. Instead of a memorable fanfest, the event felt more like a brief promo appearance, with little time for fans to connect with their favorite stars. The absence of Prime’s other creator, IShowSpeed, further dampened the buzz. Without a strong in-person connection, the event missed a valuable chance to build loyalty with Indian fans.
Local Favorites Still Reign
India’s established brands like Cadbury, KitKat, and Gatorade already dominate the market, offering quality products at prices that align with local expectations. Prime and Feastables may be big internationally, but in India, they’re competing with brands that have long understood the local consumer landscape.
Can They Turn It Around?
This launch has highlighted an important reality: India’s consumers prioritize value and familiarity over global hype. If Prime and Feastables want to find a foothold here, they may need to rethink their strategy and pricing to resonate with Indian audiences.
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