Lenskart just dropped an ad that’s giving Roadies meets eyewear couture, and honestly? We’re obsessed. Imagine this: you’re minding your business, getting your cool new glasses delivered, and BAM—you’re transported to a Roadies audition with none other than Raghuram grilling you like it’s 2008 all over again.
Yup, Lenskart just went full-on nostalgia mode, and the results are chef’s-kiss perfect. Let’s dive into why this ad hits harder than Raghu’s legendary roasts.
The Setup: Eyewear Meets “Roadies” Chaos
The ad is simple yet brilliant. A Lenskart rep delivers glasses to a chill customer, who suddenly zones out and imagines himself at a Roadies audition. Enter Raghuram, in all his fiery, “Why do you deserve to be here?!” glory. It’s intense, it’s hilarious, and it’s SO relatable for anyone who’s ever binge-watched Roadies while pretending they could survive the auditions. Spoiler: we’d all cry within five minutes.
Why This Ad Works Like Magic
1. Nostalgia = Free Therapy
Let’s be real—Roadies defined an era. Whether you loved it, hated it, or secretly practiced audition answers in the mirror (no judgment), it’s iconic. By throwing Raghu into the mix, Lenskart taps into those golden days when MTV was life and reality TV was peak drama.
2. Raghu = The Perfect Cameo
Who better than Raghuram, the OG chaos coordinator of Roadies, to star in this wild daydream? His no-filter, high-pressure vibe is instantly recognizable, making the ad both authentic and ridiculously entertaining.
3. Eyewear Goals
Amidst all the drama, Lenskart keeps the spotlight on their glasses. The storyline seamlessly ties back to the product—because let’s face it, you need clarity (and some extra swag) to survive Raghu’s grilling.
4. Humor + Relatability = Viral Energy
A regular dude imagining himself as a Roadies contestant? That’s the kind of unhinged fantasy we ALL secretly have. Pair it with Raghu’s signature intensity, and you’ve got an ad that’s equal parts funny and painfully relatable.
Lenskart’s Master Plan: Winning Gen Z Hearts
This isn’t just an ad; it’s a marketing flex. By blending pop culture, humor, and a product we actually care about (seriously, who doesn’t need cool glasses?), Lenskart positions itself as the brand that gets it. The result? A younger, nostalgia-loving audience is officially hooked.
Final Thoughts: Roadies, But Make It Fashion
Lenskart’s Raghu collab isn’t just an ad; it’s a vibe. It’s giving humor, it’s giving nostalgia, and most importantly—it’s giving us a reason to check out their glasses. Whether you’re here for the Roadies throwback or just need new specs to survive your Zoom calls, this campaign proves one thing: Lenskart knows how to serve looks AND laughs.
So, what are you waiting for? Grab those Lenskart frames and channel your inner Roadies contestant—just maybe don’t yell at the delivery guy.
Watch the ad, relive the drama, and get ready to see life clearly—both literally and metaphorically.
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