Croissant? Nah, It’s Prashant Now—Britannia Just Pulled Off a Marketing Masterstroke

In the ever-chaotic, meme-fueled world of brand marketing, we’ve seen our fair share of quirky stunts. But Britannia just redefined the game, all thanks to a simple yet chef’s kiss level of mispronunciation.

How It Started: A ₹3 Lakh Flex & A Viral Oopsie

Flashback to last year—Britannia pulled off a slick PR move by offering a ₹3 lakh Croissant Internship (yep, getting paid to pronounce “croissant” correctly). The internet ate it up, and it was a moment.

Cut to 2024, and an Instagram creator (bless his soul) casually butchers the word, calling it “Prashant” instead. Internet? Instantly hooked. 16 million views later, “Prashant” wasn’t just a mistake; it was a movement.

Britannia Enters the Chat

Brands usually sit back and watch these moments unfold—but not Britannia. They saw the viral wave and decided to surf it like a pro:

✅ Changed their social media handle to Britannia.Prashant

✅ Revamped packaging to match the meme (because why not?)

✅ Dropped the tagline “Prashant, naam to suna hi hoga” (SRK would be proud)

Swiggy a whole bunch of brands jumped in, because FOMO is real. And the internet? Oh, they’re calling it “Prashant” for life now.

Wait, There’s More: The Biscuit Math Challenge

Britannia wasn’t done flexing. In stunt #2, they teamed up with NV Sir from Motion Kota (yes, the viral physics tutor) and asked fans to measure the inner circle of their biscuits. The prize? A ₹10 lakh cash reward.

Because, obviously, nothing makes you want a biscuit more than trigonometry.

Marketing Gold: When Virality Meets Genius

This whole thing? A masterclass in moment marketing. It’s the same strategy that made:

• Lay’s Magic Masala’s ‘comeback’ feel like a K-drama reunion

• Bingo’s absurd meme ads impossible to ignore

These brands aren’t just reacting to viral trends—they’re becoming the trend.

Croissant? Prashant? Who Cares—Britannia Just Won the Internet

At this point, it doesn’t matter what you call it. “Prashant” is now part of pop culture, and Britannia just turned a one-word slip-up into a marketing meltdown of epic proportions.

Now, who’s up for some Prashant and chai?