Ankush Bahuguna really said “Hold my makeup brush” and took 2024 by storm. From redefining beauty content for men to breaking into lifestyle, luxury, and entertainment, he’s smashed every ceiling in sight. If you haven’t been living under a rock, you’ve definitely seen his iconic tutorials, binge-watched his YouTube series, or caught him making waves at Cannes.
Here’s a breakdown of how Ankush turned this year into his personal highlight reel:
From LOLs to Lipliners
Remember when Ankush had us rolling with his comedy sketches? Now, he’s rolling out concealer tutorials that have us taking notes. His handle ‘Wing It with Ankush’ became the beauty guide of the year, skyrocketing from 590k to 1.1 million followers—that’s influencer domination right there.
What sealed the deal? Viral makeup hacks like “How to Apply Concealer” and “The Correct Way to Apply Eyeliner”—20 million+ views later, even international pros like Robert Welsh were watching and reviewing.
And the beauty brands? They’re all on board:
• Sephora, Lakmé, Maybelline, Nykaa, Garnier, Vaseline—you name it, they’re collaborating.
Wing It & Win It: The YouTube Hit
His YouTube series ‘Wing It with Ankush’ was all gas, no brakes. Featuring big names like Shruti Haasan, Kusha Kapila, and Prajakta Koli, the show brought in millions of views while keeping things fun, fresh, and unfiltered. Even global icons like Jameela Jamil and celeb dermatologists like Dr. Rashmi Shetty have been vibing with his content.
Beauty and brains? Ankush is making it look effortless.
Collab King: Beauty, Lifestyle & Beyond
When Ankush collaborates, the brands win:
• Beauty? Done.
• Lifestyle? He partnered up with giants like Samsung, Colgate, Google Maps, and Fastrack.
• Luxury? Enter Coach, Louboutin, Canali, and Tod’s.
Whether he’s partnering with industry heavyweights or flexing at international fashion weeks, Ankush’s versatility is unmatched.
From Cannes to Netflix: Main Character Energy
2024 wasn’t just about reels and tutorials. Ankush leveled up to Cannes Film Festival and Milan Fashion Week, turning heads with his impeccable style. He even landed a cameo in a Netflix show because, obviously, the universe can’t get enough of him.
Toss in a Spoyl billboard moment and a feature on Forbes Top 100 Digital Stars, and you’ve got a full-blown cultural icon.
Changing the Game: Beauty Beyond Stereotypes
Here’s the real flex: Ankush is changing the way beauty content looks. By breaking gender norms and making makeup accessible, he’s inspired thousands to embrace self-expression—no labels attached.
His wins speak for themselves:
• Elle Beauty Influencer of the Year
• Entrepreneur India Beauty Blogger of the Year
• Navbharat Times Beauty Influencer of the Year
And there’s more where that came from.
What’s Next?
Rumors are swirling—could Ankush drop his own beauty brand for men? Maybe a killer collab with an international label? All we know is, his journey’s just heating up, and 2025 better be ready.
Ankush Bahuguna didn’t just create content
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