Ananya Panday to Alia Bhatt: How Bollywood’s Fashion Ambassadors Are Redefining Global Luxury

India isn’t just consuming luxury anymore — it’s shaping it.A bold new era is here, where Bollywood stars are not just walking red carpets — they’re fronting the world’s biggest luxury campaigns.

Here’s what’s changed: Indian celebrities are now global brand ambassadors for elite houses like Chanel, Gucci, Louis Vuitton, Cartier, Dior, and Bulgari. The narrative has shifted from aspiration to influence — and from local endorsements to international luxury takeovers.

Let’s break it down:

• Ananya Panday became Chanel’s first Indian ambassador in 2025, making waves at Paris Fashion Week and representing a younger, liberated luxury consumer.

  
  

• Alia Bhatt, since her 2023 Gucci ambassadorship, has consistently slayed global fashion circuits, sharing the stage with Dakota Johnson and Harry Styles.
  

  
  
  
  

• Deepika Padukone? She’s the poster girl for global elegance, representing both Louis Vuitton and Cartier, even presenting at the Oscars in a look that screamed ‘fashion history’.
  

  
  

• Sonam Kapoor, a long-time Dior loyalist, officially joined the brand as ambassador in 2024, further cementing her legacy as India’s couture queen.
  

  
  

• Priyanka Chopra Jonas brings Hollywood crossover appeal with Bulgari, Tiffany & Co., and TAG Heuer under her belt.
  

  
  

• Ranveer Singh flexes the masculine luxury lane with Ducati, Adidas, and Tiffany, making him a versatile style disruptor.
  

Why This Matters:

This movement isn’t just glitz — it’s business. According to IMARC, India’s luxury apparel market was valued at $7.5B in 2024, projected to hit $10.7B by 2033. With affluent Indian consumers becoming increasingly brand-savvy, luxury houses are now treating India not just as a sales territory, but a style origin point.

Retail spaces like Jio World Plaza in Mumbai, and Chanel’s growing airport presence, reflect a massive shift in how and where luxury is consumed in India.

More than red carpets, these ambassadors are becoming cultural storytellers for global brands — weaving in Indian aesthetics, values, and identity into campaigns that once excluded them.

Luxury isn’t Western anymore.It’s woven with a saree, stitched in Bandra, and styled for the world.