INDUSTRY INSIDER

Why NIVEA Made Taapsee Pannu Its Global Ambassador—And What It Tells Us About India's New Soft Power

How Ranveer & Deepika Helped Lloyd’s AI-Powered AC Become the Hottest Home Upgrade in India

Unleash the Avatar: How Project 11A Could Redefine Indian Gaming Forever

Who’s Vaddy? Vadilal’s Mystery Mascot Campaign Melts the Internet

India’s content creator economy is no longer a cottage industry. It’s a culture. And now, it’s getting governance. The Indian Influencer Governing Council (IIGC) recently hosted a landmark event in Bombay—an evening that brought together top marketers, veteran content creators, and digital ecosystem thinkers under one buzzing roof.

Bollywood Dreams, Visa Drama & the Marketing That Actually Works

From Behind the Scenes to Center Stage: Khyati Madaan’s Not Out Moment

From Disney Dreams to YRF Dominance: How Hemant Kundnani Became Bollywood’s Marketing Maverick

SRK x Zeenat Aman x Daawat: When Biryani Becomes Branding Brilliance

Can Music Make Your Food Spicier? 7UP & Spotify Think So And They’ve Got Anirudh to Prove It

Croissant? Nah, It’s Prashant Now—Britannia Just Pulled Off a Marketing Masterstroke

SRK, Castrol, and IPL—A Marketing Hat-Trick That’s Pure Fire

Virat Kohli vs. The Bisleri Bottle: The Battle India Didn’t See Coming

Ajay Devgn Launches Prismix Studios: AI-Driven Storytelling Revolution

Simpl’s Low-Budget, High-Impact Bollywood Campaign is Winning B2B Marketing

Amazon & MX Player Just Wiped Instagram Clean?! Here’s WTF Happened Before the Aashram Trailer Drop

MS Dhoni and CarryMinati Join Forces for a Viral Reel with Cleartrip

Sara & Ranveer Bring the Heat in Kurkure X Ching’s Secret’s New TVC!

Neena Gupta’s Swiggy Dine Out Ad: Where Family Banter Meets Irresistible Deals

JioHotstar x Ranbir Kapoor = A Whole New Vibe!

Petition to Change Valentine’s Week to “Premi Week”? Prime Video India is Onto Something!

Orry X Tinder: Swipe Right on Creativity

How Mangaldeep Brought Maha Kumbh to Your Screen: A Tech-Infused Devotional Journey

Cadbury 5 Star’s “Destroy Valentine’s Day”: A Rebellious Love Story

Tushar Kapoor x Swiggy Instamart: A Snackable Collab or Just a Quick Bite?

Jackie Shroff x Orry x Cross India: Old School Meets Gen Z Vibes

KFC’s “Taste The Epic” Campaign: When Fast Food Meets Superhero Swagger

Varun Mayya: The AI Wizard Who’s Automating the Future (And Guess What? This Article Is AI-Generated Too!)

Navigating New Horizons: A Comparative Analysis of India’s Evolving Film Industries

Indian cinema has witnessed the powerful resurgence of legendary actors who have reclaimed the spotlight with unforgettable comebacks....